Letter-sheet



D. D. SCHULMAN, DECD.

F. R. SCHULMAN, ADMINISTRATRIX- LETTER SHEET.

APPLICATION FILED JULY 9,1918.

1,394,362. Patented Oct. 18, 1921.

BLACKACRE UNITED STATES PATENT OFFICE.

DAVID D. SCHULMAN, OF BROOKLYN, NEW'YORK; FLORENCE R. SGHULMAN, ADMIN- ISTRATBIX'OF SAID DAVID D. SCHULMAN, DECEASED, ASSIGNOR-TO. THE MUNRO & HABFORD COMPANY, OF NEW YORK, N. Y., A CORPORATION OF NEW YORK.

LETTER-SHEET.

To all whom it may concern:

Be it known that 1, DAVID D. SCHULMAN, a citizen of the United States, residing at N o. 15 Butler Place, the borough of Brooklyn, county of Kingscity and State of New York, have invented'a new and useful Improvement in Letter-Sheets, of which the following is a specification.

My invention relates to commercial stationery, and particularly to letter-sheets.

The objects of my invention are to provide a commercial letter-sheet adapted to carry a display advertisement of goods offered by the merchant, such display advertisement being of pictorial character and of fixed form, such as that standardized by him in obtaining publicity for his products, but which pictorial display shall not trespass upon the portion of the letter-sheet reserved for written communications, and in conjunction therewith to provide a letter-heading in usual form adapted to be varied so as to be usable by agents in different locallties, whose names and addresses may be printed thereon, a separate caption being provided for each agent.

The foregoing and other objects of my invention will appear from the following specification and the drawings accompanying same.

In the drawings forming part of this specification, Figure 1 is a perspective view of a letter-sheet adapted to be folded upon the dotted line A,'A, and Fig. 2 is a like view of the sheet when folded.

In these drawings, 1 is the body of the letter-sheet adapted to receive the written contents of the letter, and 2 is the flap adapted to be folded upon the dotted lineA, A. 3 is the standard print, and 4 is the individual letter-heading adapted to be varied as a caption.

In carrying out my invention, I provide a letter-sheet preferably longer than the standard sizes of letter-sheets, the standard size of a letter-sheet being approximately 11 x 8% inches." The preferred embodiment of my invention is a letter-sheet 14 inches long, the upper portion for a length of three inches being folded over upon the body of the letter-sheet. Upon this folded over portion and that part of the letter-sheet cov'.

ered thereby there is displayed such printed matter, preferablyin the form of a pictorial Specification of Letters Patent. Pat nt d O t 1 1921. Applicat'ion filed July 9,

1918. .Serial No. 244,129.

illustration, as may be adopted by the merchant as his standard or fixed form of lllustratlon for the goods, wares or merchandlse dealt 1n by him. This form of display advertisement is, preferably, a color print of copyrightable character, whose characteristics essentially partake of those of a trade-mark, in that it denotes origin of the goods, rlabl e form as may be familiar to the public as identifying the products'of that maker. The folded-over portion of the letter-sheet normally conceals this advertise" ment. Upon this folded-over portion is printed the name of the merchant or manufacturer, or of the agent or dealer represent ng him in a given territory, accompanied by a description of the goods dealt in, if desired. These standard letter-sheets may be printed in quantities by the merchant and supplied by him to his agents. The statlonery so supplied to each particular agent becomes his individual letter-head by the mprlnt upon such folded-over part, affordlng a caption with his name or the name under which he transacts business, together with his address and a suitable date line. The stationery thus used by each agent in his business correspondence bears his personal him with a more vivid concept of the matter illustrated.

My invention thus has special utilities which enable the merchant to print lettersheets inlarger quantities, and therefore at less cost,a considerable economy particularly where color-printing is used, and to supply quantities to each agent from stock, as 'required, without reprlnting or waste of those otherwise printed if unused. By the absence of advertising matter from the lettersheet as folded, the letter .as received is in appearance of theusual commercial character, but upon lifting the folded-over flap the surprised interest of the recipient is secured by the contrasting picture then displayed. The letter-sheet in its entirety conand is in such fixed and invastitutes a dignified and attractive innovation for commercial stationery.

the spirit of my invention or sacrifice of any of its advantages, as, for example, the'sheet need not be of the standard commercial sizes but may be of irregular size or form, since p the folded-over portion may be,any part thereof which can be suitably used for the caption. Theprint borne thereby may be either upon the folded-over flap or upon the body of the sheet, separately, or may be common to both, so long as the particular feature of utility afforded by the foldedover part is attained, namely, that special letter-headings may be obtained by a parent concern and furnished in stock form to its agents, individualized for each. Thus any particular article produced may be featured generally by a universal trade-mark, while on the front part of the flap the particular agents name is printed, whereby a large number of letter-heads may be made up adapted only for the particular use, as ad vertis-ement of the particular goods featured, but thesewill be available for a number of different agents without change of the picture display. Standard advertising is thus assured the principal, personal stationery to the individual agent, or a combination of both to the principal.

Having thus described my invention, What I claim is:

1. As an article of manufacture, a lettersheet comprising a blank portion and a pictorial portion, the sheet being folded upon itself, the pictorial portion being hidden by the folded portion, and the blank portion exposed.

2. As an article of manufacture, a lettersheet comprising ,a blank portion and a printed portion upon the same face, the

naeapea printed portion being folded upon itself,- the back of the folded portion carrying a heading to the blank portion.

3. As an article of manufacture, a lettersheet comprising a blank portion and a printed portion upon the same face, the rinted portion being folded upon itself, the back of the folded portion carrying a heading to the blank portion, said heading being printed and constituting a caption.

4:. A rectangular sheet of paper having one dimension exceeding the other and folded upon itself to the proportions of a letter-sheet, the folded lap being printed upon both faces,the print upon the inner face being identical upon all sheets, and the printing upon the outer face constituting a variable form of letteidieading.

5. A display letter-sheet comprising a rectangular sheet of paper Whose length is greater than its breadth, folded uponitself across its length, the folded-over portion being less than the breadth, and a picture printed upon the sheet adapted to be intersected by said fold.

6. An advertising letter-sheet comprising a sheet of paper folded to afford two portions of unequal area, the upper portion being the lesser, a print upon said sheet adapted to be concealed by the upper portion, and a blank space upon said sheet adapted to written communications below said print.

7. A display letter-sheet comprising a sheet of paper folded to afford two portions of unequal area, the upper portion being the lesser, and an advertisement carried by said sheet and adapted to be concealed by the upper portion, and a caption upon said upperportion, printed upon its back, and constituting a letter-heading for the lower por tion when folded.

DAVID D. SCHULMAN. 

